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Adverts, Posters and Flyposting

Advertisements usually require a special form of planning permission called Advertisement Consent.

The Council recognises the value of informing and directing the public through the use of advertisement signage. However, it also recognises that signs both individually and cumulatively can cause visual harm to the area and overly distract drivers.

In considering applications for advertisement consent the Council will take into account the likely impact of the sign on visual amenity and on road safety. The content of the advertisement is not something that can be controlled through the planning system.

In 2010 a Regulation 7 Direction Order withdrew deemed consent for the display of letting boards within the Storer Road area of Ashby Road conservation area in Loughborough, as detailed in the documents below:

Letting boards within the Storer Road area (PDF Document, 0.1 Mb)

Plan of Storer Road advertising restriction area (PDF Document, 0.74 Mb)


Indiscriminate and unauthorised advertising on lamp posts, traffic light poles, telecoms cabinets, etc, is known as ‘flyposting’. Flyposting is illegal, unsightly and can make areas look unsafe and uncared for.

You can report fly-posting to us in the same way as any other Enforcement complaint.

The Council can take action to get unauthorised advertisements removed and, in some circumstances, prosecute the offenders (where they can be identified) in the Magistrates' court.

The law in this area is complex, however, and as a result it is not always possible to immediately remove unauthorised advertisements that are reported to the Council.

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