Skip to content

Don’t Muck Around

Requested on
Thu 27th September, 2012
Reference
FOI 2337
Resolution
Information provided

Question

1. How much the video for the "Invasion of a Charnwood Town Centre" cost and who funded it
2. How much money has been spent on campaign materials such as posters, leaflets and advertising for the Don't Muck Around Campaign in the last ten years and who funded it
3. What the expenditure for street cleaning services has been for each of the last ten financial years
4. The staff numbers for each of the last ten years in the street cleaning service
5. What the wage and name is of the top council officer who looks after the street cleaning portfolio

Answer

1. How much the video for the "Invasion of a Charnwood Town Centre" cost and who funded it?
The cost of the video was £430 including VAT and was funded by Charnwood Borough Council. The money was from the Council's existing publicity budget which is used specifically to help raise awareness of or promote specific events, activities, or campaigns.
Don't Muck Around is the Council's flagship environmental campaign which aims to educate people to keep the Borough tidy which, over time, will create savings for taxpayers because the Council would not have to spend as much time cleaning up dog fouling, litter or fly tipping. 
Because of the success of the campaign, it is now part of the Council's corporate strategy to improve the environment.

2. How much money has been spent on campaign materials such as posters, leaflets and advertising for the Don't Muck Around Campaign in the last ten years and who funded it?
Don't Muck Around was launched in 2011. Money from the existing publicity budget was used to buy marketing materials which are essential to the success of any campaign.
In 2011, the Council spent £453 on design, printing, branded air fresheners (as part of a crackdown on litter thrown from cars), and branded stickers.
In 2012, the Council has spent £700 on design, print, branded bags for dog owners, and the video.
The Council has not spent any money on paid-for advertising for this campaign, instead using press releases and photo opportunities to promote the campaign in the local media.
It is important to stress that in 2011, Don’t Muck Around led to a 50 per cent reduction in litter dumped from cars, 41 per cent fewer fly-tipping incidents, and an overall 47 per cent reduction in dog fouling at three hotspot areas.
These achievements helped the campaign win Keep Britain Tidy’s national Innovation and People’s Choice awards, making it the UK’s best environmental campaign for 2011.

3. What the expenditure for street cleaning services has been for each of the last ten financial years
Street Cleaning is outsourced under the Environmental Services Contract
Please could you clarify if you are requesting only about street cleaning, or whether your request includes the cleaning of other areas under our responsibility – i.e car parks etc.

4. The staff numbers for each of the last ten years in the street cleaning service
Information not held
Street Cleaning is outsourced under the Environmental Services Contract
It is the contractor who decides on the level of staffing for each service provided under the contract with the council

5. What the wage and name is of the top council officer who looks after the street cleaning portfolio
The head of the Waste, Engineering and Green Spaces Service (under which the Environmental Services Contract sits) at the council is: Neil Greenhalgh. 
This post is grade JNC B with a salary scale of £48492 to £52092

Back to top