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Sponsorship

Requested on
Tue 25th June, 2013
Reference
FOI 3119
Resolution
Information provided

Question

Please could you provide me with the following information under the Freedom of Information Act (2005).

For the following questions the definition of sponsorship is:

“An agreement between your organisation and the sponsor, where you receive either money or a benefit in kind for an event, campaign, promotion or initiative from an organisation or individual which in turn gains publicity or other benefits.”

Particular examples of sponsorship may include but are not strictly limited to:

• Selling access to billboard / notice board advertising;
• Selling advertising space in a Council Newsletter;
• Selling advertising space on your Council website;
• Selling advertising space on roundabouts; and
• Selling naming rights for assets e.g. buildings, venues, vehicles.

1. Since 1st April 2008, has your organisation ever made use of sponsorship activities to generate revenue?

2. Does your organisation have any arrangements in place whereby you receive revenue through sponsorship activities e.g. selling space for advertising, naming rights for assets etc?

3. Does your organisation have a policy, set of procedures or guidelines or strategy for using sponsorship?

4. Please provide details* of:

a. For the financial year (2012/13) all the arrangements currently in place along with the amount of revenue which has been generated through these arrangements.

b. For the previous financial years (2008/09 through to 2011/12) all arrangements along with the amount of revenue which was generated through these arrangements.

* Please note that I am not requesting complete documentation such as the contract.

Answer

space for advertising, naming rights for assets etc? Yes

3.         Does your organisation have a policy, set of procedures or guidelines or strategy for using sponsorship? Yes

4.         Please provide details* of:

a.         For the financial year (2012/13) all the arrangements currently in place along with the amount of revenue which has been generated through these arrangements.

b.         For the previous financial years (2008/09 through to 2011/12) all arrangements along with the amount of revenue which was generated through these arrangements.

Sponsor 2012/13  2008/09 – 2011/12
Comms and advertising contact  Contract for the design and distribution of the Council newsletter, funded by selling advertising space in the newsletter – cost neutral to CBC.

Same contract also provides provision for selling advertising on other council assets e.g. car parks.  Revenue generated £2,122.80
 N/A contract not in place
Pantomime Sponsorship Sponsorship of pantomime, name of sponsor is publicised - value of sponsorship £2500 Sponsorship of pantomime, name of sponsor is publicised - value of sponsorship £2500 per year
Christmas Pudding Market Sponsorship of Xmas Pudding Market – free xmas puddings given away – value of sponsorship under £1000 N/A
Media sponsorship of Christmas Light Switch on Media sponsorship of Christmas Light Switch on, provides a presenter and events on the day and advance publicity – Value of sponsorship circa £20,000 Media sponsorship of Christmas Light Switch on provides a presenter and events on the day and advance publicity – Value of sponsorship circa £20,000
Sports awards 4 Different organisations sponsor individual awards, these organisations are recognised in the awards programme – total value of sponsorship £2650 Different organisations sponsor individual awards, the organisation are recognised in the awards programme – total value of sponsorship
2009 - £1300
2010 – £2100
2011 - £2500
Don’t Muck Around award Sponsorship of the council’s Don’t Much around awards.  Sponsor has sole sponsorship rights - No revenue generated Awards started in 2011 – no revenue generated
Loughborough In Bloom Sponsorship of hanging baskets – Value of Sponsorship £13,000 Sponsorship of hanging baskets – Value varied around £3,000 to £4,000 per year
Olympic Garden Creation and plantation of an Olympic themed garden in Loughborough’s Queens park – Approx. value of sponsorship £5,000 N/A

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