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Loogabarooga is back to thrill young readers

  • Loogabarooga 2018 Festival Launch

Loughborough will again be home to the major Loogabarooga Festival of Incredible Illustrations and Brilliant Books this October with a range of literary events and shows for children and families across six days. The festival will also be celebrating 80 years of the Beano - the longest-running British children’s comic - with a major, themed exhibition.

The festival will be launched at Loughborough Library on 16 July 2018 to coincide with the Mischief Makers Summer Reading Challenge at Leicester and Leicestershire libraries, which is also celebrating the 80th birthday of the Beano.

Loogabarooga is for families who love books and illustrated literature, and will take place at venues around Loughborough from 18-23 October 2018. This year, some of the nation’s best-loved authors and illustrators will offer wacky workshops, splendid stories and hilarious live performances to bring the world of children’s literature to life.

Charnwood Museum will be hosting a specially commissioned exhibition of Comic Art celebrating the Beano with lots of special Beano workshops including Dennis the Menace and Minnie the Minx taking place throughout the festival.

Author John Hegley and illustrator Neal Layton will present the tale of Stanley’s Stick live and Clare Elsom, the illustrator of the bestselling Flying Fergus series, will introduce her hilarious, brand-new series, Horace and Harriet.

This year, a new Beauty and the Beast hand-painted book bench will be unveiled in the Market Place to join the nine other special benches located throughout the town, featuring some of the nation’s favourite Ladybird titles including Shopping with Mother, Cinderella and Bunnikins.

Loogabarooga 2018 will also have an extended schools programme that combines organising authors and illustrators going into schools, as well as giving schools the opportunity to attend performances and workshops as part of the festival.

For up to date information, the full programme of events and to book tickets, visit www.loogabarooga.com. Loogabarooga is organised by Leicestershire Promotions and Charnwood Borough Council, in partnership with Leicestershire County Council and supported by Love Loughborough.

Cllr Jenny Bokor, lead member for Loughborough at Charnwood Borough Council, said: "We can't wait to host this exciting festival once again and the fact we will be celebrating a British institution like the Beano comic will make it even more special.

"We are putting together a fantastic programme of events that will not only bring incredible illustrations and brilliant books to life, but also provide a host of opportunities for people of all ages to have fun and be entertained."

Martin Peters, Chief Executive of Leicestershire Promotions added: “Loogabarooga is set to return to Loughborough for the fourth year and we’re really excited by the programme highlights this year. The range of events and shows on offer are sure to entertain children and their families throughout the festival and we’re also celebrating the 80th birthday of the Beano, a children’s favourite for several generations.”

Loughborough has had a long association with children’s literature since the very first Ladybird book was produced by a jobbing printer called Wills & Hepworth in the town during the First World War. Ladybird books were printed at Angel Yard in Loughborough from 1915-1973 and the first Loogabarooga Festival in 2015 coincided with Ladybird Books’ centenary.