Loughborough is blooming proud after being awarded gold at the East Midlands in Bloom awards.
The town also won the Best Small City category, achieving 190 points out of 200, the best score the town has ever received.
This is the ninth year running Loughborough has won gold since 2011.
The awards ceremony took place on Wednesday September 18 in Chesterfield.
Marion Smith, Loughborough in Bloom chair, said: “We’re once again absolutely delighted with winning gold for the ninth year. Loughborough in Bloom really is a community effort and this year’s result is testament to everyone’s hard work and commitment.
“I’d like to thank everyone involved including Love Loughborough and Loughborough University for their support.
“It was also great to see Barrow and Syston pick up silver awards in their categories, so congratulations also go to them.”
Loughborough launched a new town centre colour scheme of vibrant pink, purple and yellow to celebrate the Loughborough Market Charter which was signed almost 800 years ago in 2021.
The beacon in Queens Park was planted with bright colours including begonias and geraniums.
Councillor Jenny Bokor, the Council’s lead member for Loughborough, said: “Loughborough looked blooming brilliant again this year and it’s wonderful that the town has won gold once again.
“I would like to say a big thank you to everyone who has been involved this year and to our partners Serco and Idverde for their continued support of bloom. This is a wonderful achievement for our town.
“Loughborough was also proud to welcome the judges from Britain in Bloom this summer and we’re keeping everything crossed for those awards later this year.”
Cllr Hilary Fryer, who sits on the Loughborough in Bloom board and has been involved for many years, said: “Loughborough in Bloom is a team effort, I’d like to thank all of the volunteers and community groups for committing their time in helping Loughborough to blossom this year.
“Being awarded gold for the ninth time in a row is a fantastic achievement for everyone involved.”
There were also awards for Love Loughborough, Hardwick House School and the Griffin Pub in Loughborough.
The Loughborough in Bloom effort was supported by community groups, residents, businesses and organisations from across Loughborough.
The town was selected earlier in the year to represent the East Midlands in the Small City category at the Britain in Bloom awards organised by the Royal Horticultural Society.
The winners will be announced at a national ceremony in October.