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Council launches campaign to help local companies connect with customers

  • Charnwood inBusiness

Charnwood Borough Council has launched the Charnwood inBusiness campaign to help local companies connect with their customers as they battle back from the economic impact of the coronavirus pandemic.

The Council has teamed up with the Leicester Mercury, Leicestershire Live, Loughborough and Shepshed Echo and Fosse 107 to offer local companies the chance to take a free advert and let tens of thousands of people know that they are very much open for business.

The Council will also highlight local businesses, their successes and their stories, on its own social media accounts and website as part of the campaign.

Cllr Jonathan Morgan, Leader of Charnwood Borough Council, said: “As social distancing restrictions continue to ease, we are keen to support local businesses in any way we can and one key issue for local companies will be about reconnecting with their customers.

“That’s why we are delighted to launch the Charnwood inBusiness campaign.

“We are really pleased to be working with the Leicester Mercury, Leicestershire Live, the Loughborough and Shepshed Echo and Fosse 107 and offer companies the chance to reach people through the trusted local media.

“While we still must all follow the latest government advice as we continue to tackle the pandemic, it is also important that we get our economy going again and that means letting people know Charnwood is very much in business.

“We will also use the campaign to celebrate the successes of local companies and share their stories as they make their way back to the 'new normal’.

“The Council is committed to leading the recovery of in Charnwood with our communities and partners and build a stronger future, together.”

Andy Rush, editor of the Loughborough and Shepshed Echo, said: "It’s a fantastic initiative. These companies are a vital part of the economic life-blood of the area and need all the support they can possibly get as we come out of the crisis."

George Oliver, editor of the Leicester Mercury and LeicestershireLive, said: “We are very pleased to be working with the borough council on such a positive campaign.

“LeicestershireLive’s website had a daily average of more than 500,000 page views during May.

“We want to use that audience to help spread the word about local business.”

Mark Foster, managing director of Fosse 107, said: “People who listen to Fosse 107 listen to us for longer than any other local radio station. We can’t wait to introduce our audience to even more businesses across the Charnwood and Loughborough and help them to re-build.”

Since the start of the pandemic, Charnwood Borough Council has supported businesses in a number of ways including the rapid distribution of nearly £30 million of government funding to more than 2,400 local companies. Officers have also taken part in a business support webinar with the Federation of Small Businesses and the Council has commissioned Love Loughborough to provide business support to companies across the borough as well as continuing to support its members in Loughborough.

The Council has also been helping high streets prepare to welcome visitors back safely by issuing floor social distancing floor graphics and offering advice to local traders. And it is also continuing to work with partners to develop the Loughborough Town Deal and secure up to £25 million of government funding to transform Loughborough’s economic growth.

The Charnwood inBusiness offer of a free advert is only open to businesses based in Charnwood. Businesses can apply online before midnight on June 17 and there is a limit to the number of businesses which can be supported.

To apply and for the full terms and conditions, please visit

You can also keep up to date on the campaign by following the Council’s social media channels on Twitter @CharnwoodBC and on Facebook (search@CharnwoodBC). On Twitter, follow the hashtag #CharnwoodinBiz