Beat the Street launching in South Charnwood

Published: Thu 23rd September, 2021

  • Photo shows Cllr Leigh Harper-Davies and Will Blanche Senior Active Recreation Development Officer
    Photo shows Cllr Leigh Harper-Davies and Will Blanche Senior Active Recreation Development Officer

Part of Charnwood is set to be transformed into a giant game thanks to National Lottery funding from Sport England.

An innovative physical activity game that has engaged more than a million people is set to launch in the south of borough.

The Beat the Street game will take place from October 6 to November 3 thanks to a National Lottery grant from Sport England and will be delivered by Active Charnwood, the sport and physical activity team at Charnwood borough council, Active Together and the South Charnwood School Sport & Physical Activity Network.

Beat the Street encourages people to get outside and to get active and is open to anyone of any age. The game works by turning an area into a real-life game and residents will soon start to see special sensors called Beat Boxes appearing on lampposts around the area.

It is a real-life walking, cycling and running game for the whole community.

Cllr Leigh Harper-Davies, lead member for community support, said: “We are incredibly excited to be bringing Beat the Street to Charnwood. We know that one of the best things people can do right now for their physical and mental health is to move more and to get out into green space where possible, and Beat the Street really helps people do just that in a safe way.

“It’s free to take part in Beat the Street and it’s open to everyone regardless of age, ability or background. It’s an inclusive game that encourages you to exercise from your front door and to clock up the miles within the game framework.

“It’s so important to encourage people to get active, but we really want to highlight our focus on safety which is our top priority.  Changes have been made to the way the game is played to ensure it is completely safe."

Prior to the game, primary school pupils from participating schools will be provided with fobs, while parents and teachers will receive a card from the school so they can accompany children. The wider community can pick up a free contactless card from a distribution point listed on the website

Players join a school or community team to join, or you can set up your own with a minimum of 6 players. Players then walk, run, cycle, scoot, or roll between the 30 Beat Boxes which are spaced half a mile apart – hovering the fobs or cards as they go. The further players travel, the more points they score.

Beat the Street was created by GP Dr. William Bird MBE, an expert in physical activity and the founder of Intelligent Health. Beat the Street has not only had a significant impact on increasing low levels of physical activity amongst adults and children, but also helps reduce congestion, improves air quality, and helps families spend time in green spaces together. It has been adapted to ensure that it’s safe to play during the COVID-19 pandemic with contactless cards and fobs.

According to research, one in four people in England does less than 30 minutes of physical activity a week, which classes them as inactive. Four out of five primary school children do not get the recommended amount of daily exercise of 60 minutes a day.

The National Lottery funding from Sport England will not only help people in south Charnwood to get active, but also to leave a positive legacy to improve the community’s health and wellbeing.

For more information on updates on the game, please click onto or follow @ActiveCharnwood on Twitter.