Vouchers on offer at independent local shops

Published: Thu 21st April, 2022

  • A promotional image for the Wards End boost for businesses.

Shoppers in Loughborough can support local businesses and receive vouchers to spend thanks to a scheme being run by Love Loughborough and Charnwood Borough Council.

The Ward’s End Quarter High Street Boost scheme is aiming to encourage shoppers to visit the businesses in Ward’s End, Bedford Square and Devonshire Square.

The area is currently being regenerated under the Bedford Square Gateway Project, a significant scheme for Bedford Square, Ward’s End and Devonshire Square. The project will see footpaths widened and re-paved to create a high-quality and attractive street scene that will showcase the area’s distinct character and heritage.

The main part of the project is approaching completion with Ward’s End and Devonshire Square due to reopen to traffic by the end of April.

As part of the Ward’s End Quarter High Street Boost scheme, a variety of businesses are offering their customers a £5 Love Loughborough gift voucher to spend in Loughborough town centre, for every £10 spent in stores signed up to the scheme. The maximum amount of vouchers one customer can receive from a single purchase is £25 in vouchers (please see terms and conditions).

There are £10,000 worth of gift vouchers to redeem from the participating businesses, so when they are gone, they are gone.

The vouchers will be available at participating businesses from 9am on Monday, April 25.

BID Manager, Lisa Brown said: “We ran a similar scheme last year with businesses who have been affected by the construction works as part of the Bedford Square Gateway Project.

“Due to its success, we have worked with the Council to develop a second phase of the Ward’s End Quarter High Street Boost scheme for the businesses in that area.

“We want to drive customers to this part of town but the vouchers customers will receive can be spent in many other stores across Loughborough town centre.”

Cllr Jenny Bokor, lead member for Loughborough, said: “We are pleased to be working with Love Loughborough on the Ward’s End Quarter High Street Boost scheme once again. It is a great offer that supports local businesses.”

The Council, Loughborough Town Deal and the Leicester and Leicestershire Enterprise Partnership have invested around £3.8 million to make Bedford Square, Ward’s End and Devonshire Square more attractive to shoppers.

The Council is also supporting the local businesses by continuing to offer free parking for one hour at Beehive Lane car park until the end of May, over a year after the offer started.

Vouchers are only awarded in the Wards End Quarter but can be redeemed in over 55 businesses throughout the town.

These businesses can be found on the Love Loughborough Gift Voucher Scheme and be identified from the gift voucher window sticker. From restaurants to shoes, artisan chocolate to luxury gifts, there is a vast variety of choice for all. The scheme aims to boost high street footfall and encourage customers to support our local businesses by shopping and spending locally.

To find out where you can spend the vouchers, please visit loveloughborough.co.uk/love-loughborough/gift-vouchers or download the LoyalFree App at loveloughborough.co.uk/love-loughborough/loyalty-app.

To find out which businesses are awarding the vouchers, please visit www.wards-end-quarter.com/high-street-boost.

Please see terms and conditions for the scheme due to some businesses having separate spend caps www.wards-end-quarter.com/high-street-boost.