Shop Safe, Shop Local – that’s the message for our campaign to support local high streets in Charnwood.

Along with partners we are calling on people to support their local high streets and reassure them that significant steps have been taken to ensure visitors are safe when shopping in the borough.

High streets have extra signage to remind people of the need for social distancing, barriers have been installed around Loughborough town centre to help with queuing and local businesses have introduced their own measures to ensure they are complying with the latest Covid-19 guidance.

Extra cleaning is also taking place in some areas and pubs, cafes and restaurants have introduced a range of measures including test and trace.

The Shop Safe, Shop Local campaign will be highlighting the steps taken to ensure our local high streets are safe places to visit. They are not only safe, but also great places to visit for shopping, eating and going out.

Cllr Shona Rattray, the Council’s lead member for business support, said: “Our high streets in Charnwood need your support more than ever.

“I would encourage people to support the Shop Safe, Shop Local campaign by making the effort to visit their local stores and see what they have to offer.

“The pandemic has helped remind us that we can live life more locally and there is nothing wrong with that.

“Shoppers also need to play a part by not only visiting the local high streets but also by making sure they follow the guidance on social distancing, regular hand washing and wearing a face covering if they can in shops.”

As part of the Shop Safe, Shop Local campaign the Council will be adding more signage to shopping areas, highlighting what businesses are doing to look after customers and staff and reminding people of the latest advice and guidance on shopping safely.

The campaign is borough-wide as Charnwood has many shopping areas including in Loughborough, Shepshed, Thurmaston, Syston, Birstall, Anstey, Quorn, Mountsorrel, Barrow upon Soar and Newtown Linford. All will feature in the Shop Safe, Shop Local spotlight.

The Shop Safe, Shop Local campaign is funded thanks to the Reopening High Streets Safely Fund which is supported by the European Regional Development Fund.

The campaign is also being supported by Love Loughborough.  

The Council and Love Loughborough have also worked together to issued guidance and support to local businesses for both safeguarding their staff and ensuring customer safety.

Please keep an eye on this website and our social media channels to the latest updates. Follow @CharnwoodBC on Twitter or like or follow us on Facebook We're also on Instagram.

Shop Local Online

As part of the Shop Safe, Shop Local campaign we have launched an online e-commerce site for local businesses.

Find out more

Shop Local Resources

We have produced some resources to help keep your business Covid-secure. These can be downloaded to display in your windows or inside your premises to show you are following Government guidance and protecting staff and members of the public.

Find Out More

Reopening Guidance

As businesses in Charnwood prepare to open their doors again when lockdown is over, there are many plans and provisions that need to be considered.

Find Out More

Get involved

If you're a local business and want to get involved by sharing your story of how you are operating in a Covid-secure way, please email

Logo: European Regional Development Fund    

Last updated: Thu 1st April, 2021 @ 13:34