In 2021, we ran the Shop Safe, Shop Local campaign, with an aim to support local high streets in Charnwood.

Along with partners we called on people to support their local high streets and reassure them that significant steps had been taken to ensure visitors were safe when shopping in the borough.

During the campaign we added extra signage to high streets across the borough, promoted the high streets across social media, the media, our website and other channels. We also advertised the campaign in the media to highlight the safe and fantastic shopping experience in Charnwood.

We also launched a virtual high street for Charnwood so local people can shop locally online.

The Shop Safe, Shop Local campaign was funded thanks to the Reopening High Streets Safely Fund which is supported by the European Regional Development Fund.

The campaign was also supported by Love Loughborough.  

Shop Local Online

As part of the Shop Safe, Shop Local campaign we launched an online e-commerce site for local businesses.

Find out more

Shop Local Resources

We produced some resources to help keep your business Covid-secure. These can be downloaded to display in your windows or inside your premises to show you are following Government guidance and protecting staff and members of the public.

Find Out More

Get involved

If you're a local business and want to get involved by sharing your story of how you are operating in a Covid-secure way, please email

Logo: European Regional Development Fund    

Last updated: Fri 11th March, 2022 @ 11:00