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The Loogabarooga Festival

Loogabarooga LogoThe Loogabarooga Festival is an annual event for families who love books and illustrated literature. Started in 2015 as a celebration of 100 years of Ladybird Book’s, authors and illustrators showcase new and existing children’s books in this interactive and fun-filled festival.

Loughborough has had a long association with children’s literature since the very first Ladybird Book was produced in the town during the First World War. Loogabarooga Festival gives children and adults the opportunity to learn more about story-telling and illustration and see how it’s impacted our local heritage.

The name of the festival comes from how some visitors pronounce Loughborough.

More information and tickets can be found on the Loogabarooga website.

Download the festival programme


Loogabarooga Festival 2017

This year’s festival runs from Wednesday October 18 to TuesdayOctober 24 and includes:

  • Free drop-in creative workshops
  • Storytelling sessions
  • Advice on how to write and illustrate your own stories
  • Special guest appearances from some of the UK’s best loved children’s authors and illustrators
  • Arts and crafts
  • Fun competitions for children
  • And much more.


Return of the benches

In 2015 a series of one-of-a-kind benches featuring the cover artwork of some of the nation’s favourite Ladybird story books were placed around Loughborough. Hand-painted artwork included classics such as Cinderella, Shopping with Mother and Bunnikins Picnic Party.

This year the benches will be returning, along with a new edition as voted for by the people of Charnwood.

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