We recognise the value advertising adds to businesses, but some signs can cause visual harm to the area and overly distract drivers.

Because of this some advertising will need a special form of planning permission called advertisement consent.

In considering applications for advertisement consent we will take into account the likely impact of the sign on visual amenity and on road safety. The content of the advertisement is not something that can be controlled through the planning system.

In 2010 a Regulation 7 Direction Order withdrew deemed consent for the display of letting boards within the Storer Road area of Ashby Road conservation area in Loughborough, as detailed in the documents below:


Random and unauthorised advertising on lamp posts, traffic light poles, telecoms cabinets, etc, is known as ‘flyposting’. Flyposting is illegal, unsightly and can make areas look unsafe and uncared for.

You can report flyposting to us by calling 01509 263151 or email development.control@charnwood.gov.uk. For legal reasons it may not always be possible to immediately remove unauthorised advertisements that are reported to us.

Last updated: Tue 23rd April, 2024 @ 11:46